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The first step in a fail safe online marketing plan is optimizing your website for Search Engines. To begin, make sure that your keywords and meta tags tell them what your site is all about.
Keywords: Words and/or phrases that are used to search for a topic on the internet.
META TAGS: An element of HTML coding on a website that is used by search engines to index a website. Most meta-tags are included within the ‘header’ code of a website and the most important tags are the title, description and keyword tags. Rules used by different search engines govern how such tags are used, how many characters they should contain, and how they should be formatted.
Do keyword research to learn which words your target market may be using to search. One of the best places on the web to do keyword research is Word Tracker
Download your FREE Keyword Research Guide
Search Engine Optimization: Search Engine Optimization, also known as SEO, is the process of increasing the amount of visitors to a website by ranking high in the search results of a search engine. The higher a website ranks in the results of a search, the greater the chance that that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
Optimizing your site includes writing keyword rich content for every page of your website. Experts say each page of your site should include 250 words of content to be effective.
Use this Website Optimization Tool to help you.
Page Rank: Page Rank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page’s value. Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves “important” weigh more heavily and help to make other pages “important. —from Google
Incoming or “Back” Link: usually means a hyperlink coming from another resource (page/site) to the current one, especially on the World Wide Web. Link popularity plays an important role in the visibility of a website among the top of the search results. Indeed, some search engines require at least one or more links coming to a website, otherwise they will drop it from their index.
Reciprocal Link: a mutual link between two objects, commonly between two websites in order to ensure mutual traffic. (a.k.a. Link Exchange) —from Wikipedia
Once your site is optimized, get ready for traffic! The next step is to make sure that you’ve written the copy on your site to “draw in the customers”. Many people don’t realize just how important the writing on a website is to their success. You are essentially writing “copy” just as you would for any other marketing piece. Your objective is to get the visitor’s attention, and then close a sale….whether the sale is purchasing a product, or joining a mailing list.